In an article by David Paul Kuhn in Real Clear Politics, July 13, 2009, titled The He-cession’s Raw Deal, Kuhn states that “Men amount to a slim majority of the workforce but account for 75% of all job losses since the recession began in December 2007. Before the recession, there was no significant gender gap in the unemployment rate. Since then, the men’s unemployment rate has more than doubled.”
Your look – from head to toe – needs to silently communicate that you are authentic, expert, and capable of commanding and successfully navigating the ship.
Everything about your visual impact needs to communicate your personal brand attributes, values, and mission. When you work for a large organization, your appearance – right down to the minute details of your style – needs to exude the corporate brand values. When you work in a more conservative environment, for example, your look needs to be more tailored. If you work in a more innovative business, you need to really understand how to incorporate trends into your look to communicate that you are on the leading edge and style frontier of this new decade.
Sarah Hathorn is a professional image consultant, certified personal brand strategist, speaker, and author.
Her company, Illustra Image Consulting, works with high-achieving future leaders and large businesses by enhancing their corporate and personal brand image to take their businesses and careers to the next level.
Blog, Ezine & Website: www.illustraimageconsulting.com
Phone: 678-528-1239 Email: sarah@illustraimageconsulting.com
Copyright © 2010, Sarah Hathorn, AICI CIP, CPBS
What's your biggest leadership challenge?
Check out the Wright Leadership Institute blog:
http://www.wrightleadership.com/
Kate Holmquest
Wright Leadership Institute
445 E. Ohio, Suite 400
Chicago, IL 60611
p) 312-645-8300
f) 312-645-8333
No comments:
Post a Comment